We tell you about cash you can claim every week!ĬAPTCHACommentsThis field is for validation purposes and should be left unchanged. The women are seeking certification of the class action lawsuits, damages, restitution, fees, costs and jury trials. DiVito is seeking to represent a class of New Jersey residents who bought an item from Fashion Nova’s website in the same time period. Hines is seeking to represent a class of New Jersey residents who bought an item from Fashion Nova’s website in the state between Mar. She says she reviewed and relied on the highly rated consumer reviews prior to purchasing the products, and had Fashion Nova not suppressed the lower-starred reviews of the products, she would not have purchased them or would have paid substantially less for them. Meanwhile, DiVito purchased a jacket, sweater and jeans from Fashion Nova’s website in December 2018. Hines, who bought shirts, dresses, jeans and skirts on the company’s website between February and November 2018, relied on those products’ “highly rated consumer reviews” before making her purchases, the suit says. The complaints allege that Fashion Nova installed a “third-party online product review management interface” that allowed it to automatically post reviews based upon their star ratings while holding lower-starred reviews for client approval prior to posting.įrom 2015 through mid-November 2019, Fashion Nova chose to have four- and five-star reviews automatically post to the website but did not approve or publish hundreds of thousands of lower-starred, more negative reviews, the lawsuits state.Ĭiting a report from business-to-consumer messaging and payments company Podium, Hines’ class action points out that consumers generally will not even consider a product unless it has a minimum average star-rating of 3.4 stars.īased on Fashion Nova’s alleged suppression activities, four stars would be the lowest average star rating for any product on its website, according to the lawsuit. “Taking advantage of the fact that prospective consumers rely on fellow consumers’ reviews prior to making an online purchase, Defendant intentionally suppressed Lower-Starred Reviews for all Products on its website.” Fashion Nova Automatically Approved Some Reviews, Blocked Others, Class Actions Allege “Fashion Nova, an almost exclusively online retailer, has made millions of dollars selling clothing, apparel, accessories and more on its website, ,” DiVito states. The women allege that Fashion Nova misled consumers by blocking the negative or low product reviews from its website.
18 in New Jersey and Michigan federal courts, respectively, alleging violations of their states’ consumer laws. Plaintiffs Kerry Hines and Tanisha DiVito filed class action lawsuits against Fashion Nova, LLC on Apr. In January 2022, the FTC found that Fashion Nova had been suppressing lower-starred consumer reviews throughout its website from 2015 to 2019. The news comes just months after the retailer agreed to pay $4.2 million to settle similar allegations of dishonest trading brought by the Federal Trade Commission (FTC). Popular online retailer Fashion Nova has been hit with two class action lawsuits alleging it hides one, two and three-star reviews from its website to artificially inflate the prices of its products. Where: The lawsuits were filed in New Jersey and Michigan federal courts.
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